OUR STORY 

Nourished by her travels and driven by her passions for brutalist architecture, modern art, and athleticism. Alix Petit founded Heimstone with a clear vision. To create a brand that empowers and emboldens those who wear it. Heimstone is more than fashion; it is a statement of strength, individuality, and creative freedom. Guided by her brush, her experiences, and her imagination, she shapes collections that embrace timelessness and push boundaries.

 

“At Heimstone, fashion isn’t about following it’s about leading, daring, and inspiring new ways of self-expression.”

 

 

 

Nourished by her travels and driven by her passions for brutalist architecture, modern art, and athleticism. Alix Petit founded Heimstone with a clear vision. To create a brand that empowers and emboldens those who wear it. Heimstone is more than fashion; it is a statement of strength, individuality, and creative freedom. Guided by her brush, her experiences, and her imagination, she shapes collections that embrace timelessness and push boundaries.

 

“At Heimstone, fashion isn’t about following it’s about leading, daring, and inspiring new ways of self-expression.”

 

 

Alix Petit

Founder & Creative Director

 

 

Founded in Paris by Alix Petit in 2007, Heimstone is a fashion house built on bold creativity and effortless self-expression. Each collection reflects a distinct, modern vision where innovative design meets artistic freedom. Sustainability lies at the heart of our process, we produce in limited quantities, carefully select responsible materials, and collaborate with European ateliers to minimize impact while maintaining uncompromising quality. Defined by bold contrasts, unexpected details, and a fearless mix of textures and prints, Heimstone designs are crafted with intention, to inspire individuality, empower self-expression, and transcend fleeting trends. Every fabric and print is uniquely imagined in-house, reflecting the personal journey and inspirations of our founder.